Natuzzi uses Dynamics 365 to redefine the luxury furniture experience with a data-first approach | Microsoft Customer Stories
In a competitive market, even luxury brands must innovate to meet customer expectations. This customer story highlights how Natuzzi redefined its luxury furniture experience with a data-first approach, powered by Dynamics 365. Read this story to see how Dynamics 365 can drive transformation in your business and connect with Cynoteck technology solutions pvt ltd to get started.
How has Natuzzi transformed its customer experience?
Natuzzi has reimagined its customer experience by implementing Microsoft Dynamics 365, which allows them to unify previously disconnected systems and gain a 360-degree view of their customers. This enables them to create personalized engagement journeys across various channels, ensuring that each customer receives tailored experiences that resonate with their preferences and needs.
What role does data play in Natuzzi's strategy?
Data is central to Natuzzi's strategy. By leveraging Dynamics 365 Customer Insights, they have integrated demographic, transactional, and behavioral data to develop precise customer segments. This data-driven approach allows Natuzzi to create targeted marketing campaigns and improve customer interactions, ultimately driving higher lifetime value and engagement.
What impact has Dynamics 365 had on Natuzzi's operations?
Since implementing Dynamics 365, Natuzzi has seen measurable improvements in store performance and customer engagement. They have increased their unified customer profiles from 387,000 to nearly 650,000, a growth of 68%. This platform has enabled better messaging, promotions, and events, allowing Natuzzi to maintain closer relationships with customers and adapt to market trends effectively.
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Natuzzi uses Dynamics 365 to redefine the luxury furniture experience with a data-first approach | Microsoft Customer Stories
published by Cynoteck technology solutions pvt ltd
Cynoteck is a Microsoft Solutions Partner for Business Applications and Salesforce Consulting Partner with more than 150 employees with Microsoft and Salesforce Certifications.
Cynoteck is a dynamic and professional IT services provider that serves enterprises and individuals, helping them meet the challenges of the global economy.
We offer services in the area of ERP & CRM Consultation and implementation, Application development, Mobile application development, Web development & Offshore Development. Our experienced Project Managers apply a mature development methodology, continuously exceeding our client’s business expectations, and ensuring the success of off-shoring projects. We have expertise ranging from consulting on business and technology to creating innovative technology solutions. Our vision shapes the culture at Cynoteck, which lays a strong emphasis on innovation and thought process.
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