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How Software Companies Can Avoid the Trap of Product-Led Growth

Companies like Slack and Dropbox have pioneered the use of Product-Led Growth (PLG). They start by building a product that's indispensable for small teams, then count on low friction and customer advocates to expand throughout the organization. PLG works, at least at first. But it can create challenges for growing companies. The answer isn't to reject PLG. It's to embrace it — but to plan ahead. Eventually, even the best PLG company will need an enterprise sales strategy which takes years to develop. Don't wait until product-led growth stalls to plan for a multi-pronged sales strategy.

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How Software Companies Can Avoid the Trap of Product-Led Growth published by Cynoteck technology solutions pvt ltd

Cynoteck is a Microsoft Solutions Partner for Business Applications and Salesforce Consulting Partner with more than 150 employees with Microsoft and Salesforce Certifications.
Cynoteck is a dynamic and professional IT services provider that serves enterprises and individuals, helping them meet the challenges of the global economy.
We offer services in the area of ERP & CRM Consultation and implementation, Application development, Mobile application development, Web development & Offshore Development. Our experienced Project Managers apply a mature development methodology, continuously exceeding our client’s business expectations, and ensuring the success of off-shoring projects. We have expertise ranging from consulting on business and technology to creating innovative technology solutions. Our vision shapes the culture at Cynoteck, which lays a strong emphasis on innovation and thought process.